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Stocks Fall to Cap Wild Month

Global stock markets headed lower at the end of a turbulent month that was dominated by concerns over China and the timing of a U.S. interest rate rise.

Iran Deal Could Open Door to Gulf Businesses

While executives in the Gulf see opportunities, the region’s governments remain at loggerheads on other issues.

Fed Appears to Hold Line on Rate Plan

Federal Reserve officials emerged from a week of head-spinning financial turbulence largely sticking to their plan to raise U.S. interest rates before the end of the year. 87

Austria Toughens Controls Amid Migrant Crisis

Austrian police have toughened controls in the country’s eastern border region close to Hungary in response to last week’s discovery of 71 dead migrants in an abandoned truck.

National Guard Officer Killed in Ukraine Protest Blast

One member of Ukraine’s National Guard was killed and at least 50 others injured as fighting broke out between protesters and law-enforcement personnel after a vote on the country’s constitution.

Eurozone Inflation Stays Low

Eurozone consumer prices were barely higher than a year earlier in August, keeping pressure on the European Central Bank to consider additional stimulus measures to bring inflation closer to its target near 2%.

Islamic State Blows Up Temple of Bel in Syria’s Palmyra

Islamic State has partially destroyed Palmyra’s 2,000-year-old Temple of Bel in a massive explosion, the latest in a series of attacks by the militants on the Syrian city’s famed historic sites. 131

Google, Sanofi Team Up on Diabetes Research

The Internet company said its health-care-research unit plans to work with European pharmaceutical major Sanofi on new ways to monitor and treat the condition.

Apple’s Ad Blockers Rile Publishers

Apple’s move to make it easier to block ads on iPhones and iPads is troubling publishers and heightening tensions with its Silicon Valley neighbors like Google. 97

Personal Tech

Google OnHub Review: The Wi-Fi Router Gets a Brain

The search giant enters the home networking category, and makes your old router look stupid.

Iliad Lifted by New Mobile Clients

Iliad said net profit rose 16% in the first half as the French low-cost telecom company continued to win over new mobile clients with its ultracheap tariff plans.

Abreast of the Market

Rocky Markets Could Be Good for These Stocks

Exchanges and market makers are getting a fresh look from portfolio managers seeking out investments likely to benefit from the large market swings.

Oil Rallies into Bull Market Territory

Oil prices turned higher Monday on speculation that oil-producing nations might be willing to agree to output cuts to shrink the global glut of crude oil.

China’s Two-Yuan Dilemma

Since China devalued the yuan on Aug. 11, the spread between its value in Hong Kong and in the mainland has widened—a complication for Beijing’s ambitions to raise the currency’s global profile.

Gold Prices Fall as Traders Mull U.S. Monetary Policy

Gold prices fell on Monday as investors focused on the impact of recent upbeat U.S. economic reports on future monetary policy action from the Federal Reserve.

China ‘Punishes’ Nearly 200 People for Spreading Rumors

Sweep targets people who the government said spread false Internet rumors regarding the stock-market turmoil and deadly blasts in Tianjin.

U.A.E. Takes Lead in Southern Yemen

U.A.E. forces prevented Houthi rebels in Yemen from overrunning the Yemeni port city of Aden and now also reluctantly find themselves in the business of nation-building.

Biden Faces Narrow Path

As Vice President Joe Biden weighs a presidential bid, he must confront a number of fundamental questions. Among them: Does he have a viable path through an electoral map that is becoming more treacherous? 307

France to Finance Tax Cuts With Cost Savings

The French government says it can find $2.2 billion worth of savings in 2016 to pay for tax cuts for households without sacrificing France’s commitment to reduce the budget deficit.

Climate Change Builds as 2016 Issue

President Barack Obama’s trip to Alaska’s Arctic on Monday will likely reverberate much farther south, on the 2016 presidential campaign trail, where global warming is expected to emerge as a key issue. 485

Suppliers Feel Pain as Coal Miners Struggle

As big coal miners struggle, their equipment suppliers—thousands of businesses sprinkled throughout Pennsylvania, West Virginia, Ohio and Kentucky—are scrambling to find new customers anywhere they can. 116

Eni Reports Huge Natural-Gas Discovery off Egypt

Eni SpA said it made a massive natural-gas discovery off the coast of Egypt in what the Italian oil-and-gas company is calling the largest ever find in the Mediterranean Sea.

China Slowdown to Hit Asia Electronics Supply Chain

After several years of torrid expansion, the slowdown in smartphone sales in China is expected to hit Asian parts suppliers.

U.K. Approves Giant North Sea Gas Project

A.P. Møller-Maersk A/S said it has received approval to develop the $4.5 billion Culzean gas field, the largest new find in the U.K. North Sea for a decade.

Canadian Oil Sands Halts Crude Production at Syncrude

Canadian Oil Sands Ltd. has halted production at its Syncrude project in northern Alberta after a fire damaged equipment at its synthetic crude oil processing facility.

Video

Body Count Rises in Migrant Effort to Reach Europe

1:38

Lebanese ‘Stink’ Protest Turns Toward Politicians

2:11

Buzz Aldrin Developing Plan to Colonize Mars

1:09

For a Triathlon Junkie, Training In Wind, in Water and on Weekends

Triathlete Tony Pritzker, who has completed 10 Half Ironman and eight Ironman races, packs training into his social life to keep up with his schedule of endurance events.

IMAGE 1 of 12

Video Music Awards 2015

Kanye West gave a long rant at the MTV Video Music Awards as he apologized to Taylor Swift for taking her microphone in 2009. Swift presented West with the Michael Jackson Video Vanguard Award. Earlier, she and Nicki Minaj buried their beef by joining forces onstage.

WSJ Blogs

Real-time commentary and analysis from The Wall Street Journal
Die Seite Drei
Schnelle Analysen und Beobachtungen zum Zeitgeschehen

VW macht happy, Mercedes setzt auf Erotik

Am kommenden Wochenende ist es wieder so weit: Der 47. Superbowl steht traditionell am ersten Wochenende im Februar auf dem Programm. Das Finale der amerikanischen Football-Profiliga NFL ist in den Vereinigten Staaten das Sportereignis des Jahres schlechthin. Das gilt übrigens nicht nur für Sportfans, sondern auch für die Autoindustrie: Die Hersteller gehen mit kreativen, meist lustigen Werbespots auf Kundenjagd.

Mercedes/Youtube
Für Mercedes lässt Model Kate Upton Football-Spieler zum Schwamm greifen.

Und das lassen sie sich einiges kosten: Mehrere Millionen müssen Unternehmen hinblättern, wollen sie am 3. Februar ein halbe Werbeminute beim Fernsehsender CBS buchen. Die Reichweite scheint die immensen Ausgaben zu rechtfertigen. Regelmäßig mehr als 100 Millionen Amerikaner schauen sich das Megaevent an. Weltweit wird das Spektakel in fast 200 Länder übertragen.

Werbung beim Superbowl – in dem sich übrigens die Baltimore Ravens und die San Francisco 49ers in New Orleans gegenüberstehen – ist außerdem anders als hierzulande kein geduldetes Übel. Vielmehr gelten die Spots als Unterhaltung pur. Laut Umfragen schaltet rund jeder Dritte Amerikaner den Fernseher quasi nur wegen der Werbeclips ein.

Auf diesem Wege schuf der Superbowl schon wahre Werbeikonen. An vorderster Front ist wohl ein kleiner, als Star-Wars-Bösewicht Darth Vader verkleideter Junge zu nennen, den Volkswagen in den vergangenen Jahren mit Erfolg ins Rennen schickte.

Der Kleine versuchte bei seinem ersten Einsatz vor zwei Jahren, mit der Kraft seiner Gedanken dem damals nagelneuen Passat Leben einzuhauchen. Und erschrickt, als es tatsächlich klappt. Der Clou: Sein Vater half hinter der Gardine mit seiner Fernbedienung nach. Der Spot mit dem Namen „The Force“ (Die Macht) war auch im Internet ein Renner: Bis heute haben sich fast 56 Millionen Menschen das 62-Sekunden-Video auf Youtube angeschaut.

Auf dem großen Erfolg baute VW 2012 natürlich auf. Hauptdarsteller war auf den ersten Blick zwar ein übergewichtiger Hund, der sich fit macht, um den damals neuen – ebenfalls schlankeren – Beetle aus der Nähe in Augenschein nehmen zu können. Aber – wie sollte es anders sein – die Werbestrategen bauten am Ende natürlich auch den Mini-Bösewicht aus dem Krieg der Sterne wieder ein.

Dieses Jahr ist allerdings alles anders. Denn Volkswagen verzichtet auf Darth Vader. Vielmehr gehts musikalisch zur Sache: Im kürzlich veröffentlichten Teaser  zum Clip gibt Reggae-Legende Jimmy Cliff nämlich den Klassiker “Get happy” zum Besten. Mit dabei sind zahlreiche Youtube-Stars, die wegen schräger Auftritte auf der Video-Plattform zweifelhafte Berühmtheit erlangt haben. Eines haben die weinende Katzenliebhaberin, der wütende Golfer und der adipöse Gitarrenzerstörer gemein: Sie rasten aus – und werden von VW versöhnt und wieder glücklich gemacht.

Und am Dienstag veröffentliche VW dann den Spot, der am Sonntag im Fernsehen zu sehen sein wird. Protagonist von „Get In. Get Happy“ ist Dave aus Minnesota. Er ist ein weißer Angestellter und versucht, mit unüberhörbarem jamaikanischem Akzent die schlechte Montags-Stimmung aus dem Büro zu vertreiben. Und schafft es letztlich auch – mit einem Ausflug im Beetle. Dazu gibt’s selbstverständlich “Get happy” auf die Ohren.

Auch die anderen Autobauer schlafen nicht: Audi schickt einen schüchternen Schüler mit dem S6 auf den Abschlussball. Er wandelt sich wegen des Sportwagens zum wahren Draufgänger. Wie die Geschichte ausgeht, ist offen – es gibt drei optionale Endungen, die der Zuschauer wählen kann. Mercedes-Benz spielt im Kampf um die Käufergunst die Erotik-Karte. Schauspielerin und Model-Sternchen Kate Upton überwacht in lasziven Posen, ob das neue Kompakt-Coupé CLA von mehreren jungen Männern auch ordentlich gewaschen wird. Diese haben allerdings selbstredend nur Augen für die Blondine.

Aber sehen Sie die besten Superbowl-Clips selbst und stimmen Sie ab. Welcher Spot gefällt Ihnen am besten?

Die Superbowl Werbeclips 2013

Kommentar abgeben

Wir begrüßen gut durchdachte Kommentare von Lesern. Bitte beachten Sie unsere Richtlinien.

Kommentare (4 aus 4)

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    • .....Herr Zetsche ist ein erotisierter Träumer......es gab Zeiten da hat der STERN durch unbestechliches Design und QUALITÄT überzeugt und beeindruckt........ebenso in der FORMEL 1, auch da läuft man zeitgemäßer Leistung und Qualität weit hinterher........schade, auch ich habe die Konsequenzen gezogen.....wachen Sie endlich auf....!!!

    • Wenn dann pursuit of happiness.

    • Da muß es denen aber richtig schlecht gehen, wenn sie wieder mal großkalibrig zu persuit of happiness greifen, sei es Sex, Glück oder Geld.

    • Die von Toyota ist definitiv die beste Werbung.

Die Seite Drei – Über uns

  • Schnell und kurz bringt „Die Seite Drei“ Einschätzungen, Hintergründe und Ergänzungen zu den Berichten des Wall Street Journal Deutschland. Hier bloggt die ganze Redaktion.

    Hinweise zu Themen, Anregungen und Ihre Fragen nehmen wir unter redaktion@wallstreetjournal.de entgegen.

The Wall Street Journal & Breaking News, Business, Financial and Economic News, World News and Video
Search

Stocks Fall to Cap Wild Month

Global stock markets headed lower at the end of a turbulent month that was dominated by concerns over China and the timing of a U.S. interest rate rise.

Iran Deal Could Open Door to Gulf Businesses

While executives in the Gulf see opportunities, the region’s governments remain at loggerheads on other issues.

Fed Appears to Hold Line on Rate Plan

Federal Reserve officials emerged from a week of head-spinning financial turbulence largely sticking to their plan to raise U.S. interest rates before the end of the year. 87

Austria Toughens Controls Amid Migrant Crisis

Austrian police have toughened controls in the country’s eastern border region close to Hungary in response to last week’s discovery of 71 dead migrants in an abandoned truck.

National Guard Officer Killed in Ukraine Protest Blast

One member of Ukraine’s National Guard was killed and at least 50 others injured as fighting broke out between protesters and law-enforcement personnel after a vote on the country’s constitution.

Eurozone Inflation Stays Low

Eurozone consumer prices were barely higher than a year earlier in August, keeping pressure on the European Central Bank to consider additional stimulus measures to bring inflation closer to its target near 2%.

Islamic State Blows Up Temple of Bel in Syria’s Palmyra

Islamic State has partially destroyed Palmyra’s 2,000-year-old Temple of Bel in a massive explosion, the latest in a series of attacks by the militants on the Syrian city’s famed historic sites. 131

Google, Sanofi Team Up on Diabetes Research

The Internet company said its health-care-research unit plans to work with European pharmaceutical major Sanofi on new ways to monitor and treat the condition.

Apple’s Ad Blockers Rile Publishers

Apple’s move to make it easier to block ads on iPhones and iPads is troubling publishers and heightening tensions with its Silicon Valley neighbors like Google. 97

Personal Tech

Google OnHub Review: The Wi-Fi Router Gets a Brain

The search giant enters the home networking category, and makes your old router look stupid.

Iliad Lifted by New Mobile Clients

Iliad said net profit rose 16% in the first half as the French low-cost telecom company continued to win over new mobile clients with its ultracheap tariff plans.

Abreast of the Market

Rocky Markets Could Be Good for These Stocks

Exchanges and market makers are getting a fresh look from portfolio managers seeking out investments likely to benefit from the large market swings.

Oil Rallies into Bull Market Territory

Oil prices turned higher Monday on speculation that oil-producing nations might be willing to agree to output cuts to shrink the global glut of crude oil.

China’s Two-Yuan Dilemma

Since China devalued the yuan on Aug. 11, the spread between its value in Hong Kong and in the mainland has widened—a complication for Beijing’s ambitions to raise the currency’s global profile.

Gold Prices Fall as Traders Mull U.S. Monetary Policy

Gold prices fell on Monday as investors focused on the impact of recent upbeat U.S. economic reports on future monetary policy action from the Federal Reserve.

China ‘Punishes’ Nearly 200 People for Spreading Rumors

Sweep targets people who the government said spread false Internet rumors regarding the stock-market turmoil and deadly blasts in Tianjin.

U.A.E. Takes Lead in Southern Yemen

U.A.E. forces prevented Houthi rebels in Yemen from overrunning the Yemeni port city of Aden and now also reluctantly find themselves in the business of nation-building.

Biden Faces Narrow Path

As Vice President Joe Biden weighs a presidential bid, he must confront a number of fundamental questions. Among them: Does he have a viable path through an electoral map that is becoming more treacherous? 306

France to Finance Tax Cuts With Cost Savings

The French government says it can find $2.2 billion worth of savings in 2016 to pay for tax cuts for households without sacrificing France’s commitment to reduce the budget deficit.

Climate Change Builds as 2016 Issue

President Barack Obama’s trip to Alaska’s Arctic on Monday will likely reverberate much farther south, on the 2016 presidential campaign trail, where global warming is expected to emerge as a key issue. 478

Suppliers Feel Pain as Coal Miners Struggle

As big coal miners struggle, their equipment suppliers—thousands of businesses sprinkled throughout Pennsylvania, West Virginia, Ohio and Kentucky—are scrambling to find new customers anywhere they can. 116

Eni Reports Huge Natural-Gas Discovery off Egypt

Eni SpA said it made a massive natural-gas discovery off the coast of Egypt in what the Italian oil-and-gas company is calling the largest ever find in the Mediterranean Sea.

China Slowdown to Hit Asia Electronics Supply Chain

After several years of torrid expansion, the slowdown in smartphone sales in China is expected to hit Asian parts suppliers.

U.K. Approves Giant North Sea Gas Project

A.P. Møller-Maersk A/S said it has received approval to develop the $4.5 billion Culzean gas field, the largest new find in the U.K. North Sea for a decade.

Canadian Oil Sands Halts Crude Production at Syncrude

Canadian Oil Sands Ltd. has halted production at its Syncrude project in northern Alberta after a fire damaged equipment at its synthetic crude oil processing facility.

Video

Body Count Rises in Migrant Effort to Reach Europe

1:38

Lebanese ‘Stink’ Protest Turns Toward Politicians

2:11

Buzz Aldrin Developing Plan to Colonize Mars

1:09