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Investors Betting on More ECB Stimulus

Six months after the European Central Bank launched its blockbuster bond-buying program to rouse the region’s economy, some investors are betting that authorities will crank stimulus efforts even higher.

Global Stocks Try to Regain Footing

Global stock markets rebounded slightly though investors remained cautious amid lasting concerns over China’s economy.

China Imposes New Controls to Keep Money From Leaving Country

China is imposing fresh controls to prevent too much money from leaving the country, in an effort to keep funds at home.

Conglomerate Honeywell Finds Love Amid the Breakups

Investors have rewarded Honeywell, even as other conglomerates have been pressured to tighten their focus.

Analysis

Clashing Interests Hamstring EU Response to Crisis

Europe’s migrant struggle highlights the chasm between Europe’s principles and its ability to live up to them.

Tesco Closer to $7 Billion South Korea Deal

U.K. retailer Tesco has chosen Asian private-equity firm MBK Partners LP as the preferred bidder to buy its South Korea retail operations in a deal that could be worth up to $7 billion.

EU Set to Extend Sanctions on Russians, Ukraine Rebels

The EU is set to roll over sanctions targeted against almost 200 Russian and Ukrainian-separatist individuals and firms to keep pressure on Moscow to fully implement the Minsk cease-fire terms by year end.

Lego Profit Boosted by Asia

Danish toy maker Lego outpaced the growth for building sets in the wider U.S. toy market, booking a 31% jump in first-half profit and a 23% rise in revenue.

Volkswagen Board Members Want to Extend CEO Winterkorn’s Contract

Key members of Volkswagen’s supervisory board want an extension of Chief Executive Martin Winterkorn’s contract until the end of 2018, the German car maker said.

McDonald’s Plans All-Day Breakfast

McDonald’s is embarking on its biggest operational change in years with plans to offer breakfast all day. 78

South African Gold Faces Uncertain Future

South Africa’s gold mining industry must undergo radical change to cope with falling prices, intensifying labor disputes and the surging cost of ever-deeper exploration.

Amgen to Help Develop Novartis’s Pipeline of Alzheimer’s Drugs

Novartis AG will share the risks and rewards as Amgen Inc. will help develop its pipeline of experimental Alzheimer’s disease drugs.

Commodity Drop Slows Canada Down

Canada’s woes are a harbinger of what could come for a small clutch of advanced economies that rely heavily on commodity exports, and demand from China, for their economic growth.

UBS Unit to Pay More Than $2.9 Million to Investors in Puerto Rico

UBS AG’s wealth-management unit was ordered to pay more than $2.9 million to two investors in Puerto Rico for losses tied to funds holding the island’s municipal bonds.

Market Bets Abound, but Where Are the Banks?

Goldman Sachs and its big-bank peers have sharply reduced their market exposure, making them relatively absent from trading in the latest volatility.

As Wall Street brims with tales of hedge-fund fortunes made and lost amid recent market gyrations, banks have been stuck on the sidelines, hamstrung by postcrisis rules governing what risks they can take.

Portuguese Central Bank Ends Talks With Anbang Over Novo Banco Sale

Portugal’s central bank will now enter talks with another bidder for the Portuguese bank created out of failed lender Banco Espírito Santo last year.

Greek Polls Suggest Tough Election Test for Tsipras

Opinion polls show declining support for Greece’s Syriza party and its leader, Alexis Tsipras. But Syriza retains a lead over its opponents and the Sept. 20 election could be tight.

Main Suspect in Bangkok Bombing Arrested

Thailand’s prime minister said security forces arrested a man whom they believe to be the primary suspect in the bombing of a shrine in Bangkok last month.

Pope to Make It Easier for Priests to Grant Pardons for Abortion

Pope Francis will make it easier for priests to forgive women for having had abortions, and those who assisted, during a “year of mercy” starting Dec. 8. 583

U.N. Condemns Destruction of Ancient Palmyra Temple

The United Nations condemned the destruction of the 2,000-year-old Temple of Bel in the ancient Syrian city of Palmyra, a monument it called one of most important in the Middle East.

Technology

Intel Bets New Chips Will Revive PC Sales

Intel is overhauling its flagship line of computer chips in a high-stakes bid to revive personal-computer sales.

U.S.

Sidney Blumenthal, center, a longtime Hillary Clinton friend who was an unofficial adviser while she was secretary of state, takes a lunch break during a private session of the House Select Committee on Benghazi in Washington in June.

Emails Point to Large Role for Clinton Adviser

Longtime aide Sidney Blumenthal maintained an outsize role with Secretary of State Hillary Clinton, despite being blocked from taking a job at the department. 71

U.S. Report Sees Economic Benefit in Allowing Oil Exports

Lifting the nation’s four-decade ban on oil exports wouldn’t raise gas prices and could help lower them, a government study concludes.

Video

Hungary Stops Migrants Boarding Trains To Germany

1:46

Ukraine Protest Blast Kills Officer, Injures Dozens

0:45

Body Count Rises in Migrant Effort to Reach Europe

1:38

Personal Tech | DxO One Review

Finally, an iPhone Camera Good Enough for a Pro

The DxO One is a tiny attachment offering a big upgrade to your iPhone camera. Geoffrey A. Fowler reviews.

WSJ Blogs

Real-time commentary and analysis from The Wall Street Journal
Die Seite Drei
Schnelle Analysen und Beobachtungen zum Zeitgeschehen

VW macht happy, Mercedes setzt auf Erotik

Am kommenden Wochenende ist es wieder so weit: Der 47. Superbowl steht traditionell am ersten Wochenende im Februar auf dem Programm. Das Finale der amerikanischen Football-Profiliga NFL ist in den Vereinigten Staaten das Sportereignis des Jahres schlechthin. Das gilt übrigens nicht nur für Sportfans, sondern auch für die Autoindustrie: Die Hersteller gehen mit kreativen, meist lustigen Werbespots auf Kundenjagd.

Mercedes/Youtube
Für Mercedes lässt Model Kate Upton Football-Spieler zum Schwamm greifen.

Und das lassen sie sich einiges kosten: Mehrere Millionen müssen Unternehmen hinblättern, wollen sie am 3. Februar ein halbe Werbeminute beim Fernsehsender CBS buchen. Die Reichweite scheint die immensen Ausgaben zu rechtfertigen. Regelmäßig mehr als 100 Millionen Amerikaner schauen sich das Megaevent an. Weltweit wird das Spektakel in fast 200 Länder übertragen.

Werbung beim Superbowl – in dem sich übrigens die Baltimore Ravens und die San Francisco 49ers in New Orleans gegenüberstehen – ist außerdem anders als hierzulande kein geduldetes Übel. Vielmehr gelten die Spots als Unterhaltung pur. Laut Umfragen schaltet rund jeder Dritte Amerikaner den Fernseher quasi nur wegen der Werbeclips ein.

Auf diesem Wege schuf der Superbowl schon wahre Werbeikonen. An vorderster Front ist wohl ein kleiner, als Star-Wars-Bösewicht Darth Vader verkleideter Junge zu nennen, den Volkswagen in den vergangenen Jahren mit Erfolg ins Rennen schickte.

Der Kleine versuchte bei seinem ersten Einsatz vor zwei Jahren, mit der Kraft seiner Gedanken dem damals nagelneuen Passat Leben einzuhauchen. Und erschrickt, als es tatsächlich klappt. Der Clou: Sein Vater half hinter der Gardine mit seiner Fernbedienung nach. Der Spot mit dem Namen „The Force“ (Die Macht) war auch im Internet ein Renner: Bis heute haben sich fast 56 Millionen Menschen das 62-Sekunden-Video auf Youtube angeschaut.

Auf dem großen Erfolg baute VW 2012 natürlich auf. Hauptdarsteller war auf den ersten Blick zwar ein übergewichtiger Hund, der sich fit macht, um den damals neuen – ebenfalls schlankeren – Beetle aus der Nähe in Augenschein nehmen zu können. Aber – wie sollte es anders sein – die Werbestrategen bauten am Ende natürlich auch den Mini-Bösewicht aus dem Krieg der Sterne wieder ein.

Dieses Jahr ist allerdings alles anders. Denn Volkswagen verzichtet auf Darth Vader. Vielmehr gehts musikalisch zur Sache: Im kürzlich veröffentlichten Teaser  zum Clip gibt Reggae-Legende Jimmy Cliff nämlich den Klassiker “Get happy” zum Besten. Mit dabei sind zahlreiche Youtube-Stars, die wegen schräger Auftritte auf der Video-Plattform zweifelhafte Berühmtheit erlangt haben. Eines haben die weinende Katzenliebhaberin, der wütende Golfer und der adipöse Gitarrenzerstörer gemein: Sie rasten aus – und werden von VW versöhnt und wieder glücklich gemacht.

Und am Dienstag veröffentliche VW dann den Spot, der am Sonntag im Fernsehen zu sehen sein wird. Protagonist von „Get In. Get Happy“ ist Dave aus Minnesota. Er ist ein weißer Angestellter und versucht, mit unüberhörbarem jamaikanischem Akzent die schlechte Montags-Stimmung aus dem Büro zu vertreiben. Und schafft es letztlich auch – mit einem Ausflug im Beetle. Dazu gibt’s selbstverständlich “Get happy” auf die Ohren.

Auch die anderen Autobauer schlafen nicht: Audi schickt einen schüchternen Schüler mit dem S6 auf den Abschlussball. Er wandelt sich wegen des Sportwagens zum wahren Draufgänger. Wie die Geschichte ausgeht, ist offen – es gibt drei optionale Endungen, die der Zuschauer wählen kann. Mercedes-Benz spielt im Kampf um die Käufergunst die Erotik-Karte. Schauspielerin und Model-Sternchen Kate Upton überwacht in lasziven Posen, ob das neue Kompakt-Coupé CLA von mehreren jungen Männern auch ordentlich gewaschen wird. Diese haben allerdings selbstredend nur Augen für die Blondine.

Aber sehen Sie die besten Superbowl-Clips selbst und stimmen Sie ab. Welcher Spot gefällt Ihnen am besten?

Die Superbowl Werbeclips 2013

Kommentar abgeben

Wir begrüßen gut durchdachte Kommentare von Lesern. Bitte beachten Sie unsere Richtlinien.

Kommentare (4 aus 4)

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    • .....Herr Zetsche ist ein erotisierter Träumer......es gab Zeiten da hat der STERN durch unbestechliches Design und QUALITÄT überzeugt und beeindruckt........ebenso in der FORMEL 1, auch da läuft man zeitgemäßer Leistung und Qualität weit hinterher........schade, auch ich habe die Konsequenzen gezogen.....wachen Sie endlich auf....!!!

    • Wenn dann pursuit of happiness.

    • Da muß es denen aber richtig schlecht gehen, wenn sie wieder mal großkalibrig zu persuit of happiness greifen, sei es Sex, Glück oder Geld.

    • Die von Toyota ist definitiv die beste Werbung.

Die Seite Drei – Über uns

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The Wall Street Journal & Breaking News, Business, Financial and Economic News, World News and Video
Search

Investors Betting on More ECB Stimulus

Six months after the European Central Bank launched its blockbuster bond-buying program to rouse the region’s economy, some investors are betting that authorities will crank stimulus efforts even higher.

Global Stocks Try to Regain Footing

Global stock markets rebounded slightly though investors remained cautious amid lasting concerns over China’s economy.

China Imposes New Controls to Keep Money From Leaving Country

China is imposing fresh controls to prevent too much money from leaving the country, in an effort to keep funds at home.

Conglomerate Honeywell Finds Love Amid the Breakups

Investors have rewarded Honeywell, even as other conglomerates have been pressured to tighten their focus.

Analysis

Clashing Interests Hamstring EU Response to Crisis

Europe’s migrant struggle highlights the chasm between Europe’s principles and its ability to live up to them.

Tesco Closer to $7 Billion South Korea Deal

U.K. retailer Tesco has chosen Asian private-equity firm MBK Partners LP as the preferred bidder to buy its South Korea retail operations in a deal that could be worth up to $7 billion.

EU Set to Extend Sanctions on Russians, Ukraine Rebels

The EU is set to roll over sanctions targeted against almost 200 Russian and Ukrainian-separatist individuals and firms to keep pressure on Moscow to fully implement the Minsk cease-fire terms by year end.

Lego Profit Boosted by Asia

Danish toy maker Lego outpaced the growth for building sets in the wider U.S. toy market, booking a 31% jump in first-half profit and a 23% rise in revenue.

Volkswagen Board Members Want to Extend CEO Winterkorn’s Contract

Key members of Volkswagen’s supervisory board want an extension of Chief Executive Martin Winterkorn’s contract until the end of 2018, the German car maker said.

McDonald’s Plans All-Day Breakfast

McDonald’s is embarking on its biggest operational change in years with plans to offer breakfast all day. 78

South African Gold Faces Uncertain Future

South Africa’s gold mining industry must undergo radical change to cope with falling prices, intensifying labor disputes and the surging cost of ever-deeper exploration.

Amgen to Help Develop Novartis’s Pipeline of Alzheimer’s Drugs

Novartis AG will share the risks and rewards as Amgen Inc. will help develop its pipeline of experimental Alzheimer’s disease drugs.

Commodity Drop Slows Canada Down

Canada’s woes are a harbinger of what could come for a small clutch of advanced economies that rely heavily on commodity exports, and demand from China, for their economic growth.

UBS Unit to Pay More Than $2.9 Million to Investors in Puerto Rico

UBS AG’s wealth-management unit was ordered to pay more than $2.9 million to two investors in Puerto Rico for losses tied to funds holding the island’s municipal bonds.

Market Bets Abound, but Where Are the Banks?

Goldman Sachs and its big-bank peers have sharply reduced their market exposure, making them relatively absent from trading in the latest volatility.

As Wall Street brims with tales of hedge-fund fortunes made and lost amid recent market gyrations, banks have been stuck on the sidelines, hamstrung by postcrisis rules governing what risks they can take.

Portuguese Central Bank Ends Talks With Anbang Over Novo Banco Sale

Portugal’s central bank will now enter talks with another bidder for the Portuguese bank created out of failed lender Banco Espírito Santo last year.

Greek Polls Suggest Tough Election Test for Tsipras

Opinion polls show declining support for Greece’s Syriza party and its leader, Alexis Tsipras. But Syriza retains a lead over its opponents and the Sept. 20 election could be tight.

Main Suspect in Bangkok Bombing Arrested

Thailand’s prime minister said security forces arrested a man whom they believe to be the primary suspect in the bombing of a shrine in Bangkok last month.

Pope to Make It Easier for Priests to Grant Pardons for Abortion

Pope Francis will make it easier for priests to forgive women for having had abortions, and those who assisted, during a “year of mercy” starting Dec. 8. 583

U.N. Condemns Destruction of Ancient Palmyra Temple

The United Nations condemned the destruction of the 2,000-year-old Temple of Bel in the ancient Syrian city of Palmyra, a monument it called one of most important in the Middle East.

Technology

Intel Bets New Chips Will Revive PC Sales

Intel is overhauling its flagship line of computer chips in a high-stakes bid to revive personal-computer sales.

U.S.

Sidney Blumenthal, center, a longtime Hillary Clinton friend who was an unofficial adviser while she was secretary of state, takes a lunch break during a private session of the House Select Committee on Benghazi in Washington in June.

Emails Point to Large Role for Clinton Adviser

Longtime aide Sidney Blumenthal maintained an outsize role with Secretary of State Hillary Clinton, despite being blocked from taking a job at the department. 71

U.S. Report Sees Economic Benefit in Allowing Oil Exports

Lifting the nation’s four-decade ban on oil exports wouldn’t raise gas prices and could help lower them, a government study concludes.

Video

Hungary Stops Migrants Boarding Trains To Germany

1:46

Ukraine Protest Blast Kills Officer, Injures Dozens

0:45

Body Count Rises in Migrant Effort to Reach Europe

1:38