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GDP Numbers Reveal Momentum Underlying U.S. Economy

Consumer, business and government spending helped propel better-than-expected U.S. growth in the second quarter. 367

Google Rebuffs European Union on Antitrust Charges

Google rebuffed the European Union’s demand that it change the way it ranks online comparison-shopping services in its search results, setting up a potentially drawn-out legal battle.

Market Recovery Gains Steam

A recovery in global markets gained steam, with stocks in the U.S., Asia and Europe rising.

Austrian Police Find Up to 50 Migrants Dead

Europe’s migrant crisis took a deadly turn deep in the continent with the discovery in Austria of a truck containing up to 50 decomposing corpses.

In Depth

Jihadi Trails: Paths to Syria and Iraq

More than 20,000 foreigners from across the globe are fighting in Syria and Iraq and many come to fight with Islamic State. We chronicle the global scope of their recruitment efforts via the lives and journeys of 10 men and women who traveled to the war zone.

Ukraine Secures Debt-Relief Deal

Ukraine’s government secured a vital debt-relief deal, the country’s finance ministry said, a key step toward unlocking billions of dollars in emergency financing.

Middle East Crossroads

Afghanistan Holds Out Against Taliban, So Far

This year’s fighting season is the first where Afghan security forces have had to battle the Taliban pretty much on their own, writes Yaroslav Trofimov. So far, they are standing their ground where it matters.

Greece Closer to Formal Election Call

Greece is set to officially begin its second election campaign period of the year, after opposition parties, as expected, conceded they can’t assemble a ruling majority in parliament to replace the outgoing government of Alexis Tsipras.

Anger Over Garbage in Lebanon Blossoms into Demands for Reform

Calls for political reform, however, collide with country’s entrenched, sectarian-based political system.

NATO Chief Opens Joint Training Base in Georgia

NATO’s secretary-general opened a new joint training base in Georgia, promising the country could count on its western allies.

The Katrina Diaspora, 10 Years Later

Katrina uprooted tens of thousands of people, scattering them across 45 states, and they settled permanently in new cities such as Atlanta, Houston and San Antonio.

Militants Kill Two Senior Iraqi Army Commanders

Islamic State killed two senior Iraqi army commanders, officials and state media said, continuing the extremist group’s tactic of targeting military leaders to deplete morale among fighters.

Winners and Losers in China’s Upheaval

China’s economic slowdown is shaking multinationals that do business there, but the effect is uneven. Major infrastructure firms are hurting, while consumer-based companies are faring better.

Amazon Curtails Development of Consumer Devices

Amazon is scaling back its efforts to develop consumer devices, laying off dozens of engineers at its secretive Lab126 hardware-development center and trimming or halting other projects.

Bouygues Gains Don’t Equal French Telecoms Revival

Bouygues is expanding its customer base, but top-line growth still proves elusive.

Apple Announces Sept. 9 Event

Apple Thursday announced an invite-only event in San Francisco on Sept. 9, likely to unveil new iPhone models.

Funds Still Struggle to Set Prices Amid Computer Woes

Computer problems plagued the U.S. asset-management industry for a fourth day, causing hundreds of mutual and ETFs to miscalculate the value of fund assets.

5 Days That Taught Investors All They Need to Know

A Wall Street veteran tells us it took just five days for him to learn all he needed to know about investing. The problem is, they've happened over the past 15 years.

Heard on the Street

Standard Chartered’s Puzzling Currency Questions

Asian currencies are the new threat to the emerging markets lender.

Margin Calls Bite Investors, Banks

Loans backed by investment portfolios have become a booming business for Wall Street brokerages. Now the bill is coming due—for both the banks and their clients.

Adventure & Travel

Berlin’s Waterfront Heats Up for Travelers

The capital’s long-overlooked riverbanks are now party central, lined with hot hotels and bars—and a beach with a view of Angela Merkel.

At My Vanity

A Hair Stylist’s Secrets for Beauty, the French Way

Celebrity hairdresser Vinz, who has tended to the tresses of everyone from Kirsten Dunst to Caroline de Maigret, shares his top tips for glowing skin and ending bad hair days forever.

Music

Foals’ ‘What Went Down’ Is a Visceral Confessional

Yannis Philippakis, the lead singer whose energetic stage presence and novelistic lyrics have made Foals one of British rock’s most compelling propositions, talks about the band’s fourth album.

Eating & Drinking

Champion of Breakfasts: What’s the Winning Egg Sandwich Recipe?

Fuel for weekend road trips and a host’s salvation in the face of hungry house guests, the breakfast sandwich is hard to improve on. These recipes and tips from top chefs show how to do it right.

Video

Facebook's 'M' Takes on Siri and Google Now

3:36

Up to 50 Migrants Found Dead in Truck in Austria

0:32

Colorado Theater Killer Sentenced to Life in Jail

1:22

How a Couple Stays Afloat During Retirement

On Marty and Annette Sabba’s house barge, sunsets, seagulls and entertaining are all part of the routine.

A French Film Maverick’s California Sojourns

A new release on Criterion’s Eclipse line, “Agnès Varda in California” collects five recently restored films made during the filmmaker’s visits to the Golden State between the mid-1960s and early 1980s

WSJ Blogs

Real-time commentary and analysis from The Wall Street Journal
WSJ Tech
Wie das Netz die Wirtschaft verändert

Wie Instagram mit 13 Mitarbeitern zum Milliarden-Unternehmen werden konnte

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Mit einer guten Idee erfolgreich zu sein, war noch nie so einfach. Der Grund: Durch neue Technologie wie Cloud Computing haben sich die Regeln der IT-Wirtschaft grundlegend gewandelt – und ein 13-Mann-Unternehmen kann schnell Milliarden wert sein.

Als die Foto-App Instagram von Facebook für eine Milliarden US-Dollar übernommen wurde, war das Start-Up 551 Tage alt und hatte 13 Mitarbeiter.  Die 116 Jahre alte New York Times mit allein rund 1250 redaktionellen Mitarbeitern wurde damals an der Börse mit weniger als einer Milliarde Dollar bewertet.

Alles was Instagram bei der Übernahme durch Facebook hatte, war eine gut umgesetzte Idee, auf die viele Millionen Nutzer angesprungen sind. Doch wie konnte ein 13-Mann-Team einen derartigen Nutzer-Ansturm managen? Die Antwort gibt das Unternehmen im eigenen Blog: Hunderte virtuelle Instanzen beim Cloud-Dienstleister Amazon lieferten die Server-Power, um die rund 80 Millionen Nutzer von Instagram zu versorgen.

Etwas mehr als ein Jahr nach dem Start hatte Instagram bereits mehr als 14 Millionen Nutzer – dennoch kam das Unternehmen mit einem kleinen Kern-Team aus. Das Erfolgsgeheimnis: „Halte es so einfach wie möglich, erfinde das Rad nicht neu und nutze bewährte und ausgereifte Technik, wann immer es geht“, schreibt Instagram auf dem Unternehmensblog.

Der seit Jahrzehnten anhaltende Trend zur Standardisierung macht Hard- und Software immer günstiger. Der Weg von der guten Idee zum erfolgreichen Start-up wird so immer kürzer und einfacher. Noch während der Dotcom-Blase Ende der 1990er Jahre benötigten die massenhaft gegründeten Tech-Unternehmen viel Kapital für teure Server-Hardware und Software-Lizenzen wie Datenbanken für mehrere zehntausend Euro.

Zwei Trends haben die Kosten deutlich gesenkt: Der Einsatz von Hardware von der Stange, normale Consumer-PCs, die zu Server-Clustern zusammengeschlossen werden – und der Siegeszug von kostenloser Open-Source-Software. Auch Instagram setzt komplett auf kostenlose Open-Source-Software: das Linux-basierte Betriebssystem Ubuntu, die freie Server-Sotware nginx und die Open-Source-Datenbank PostgreSQL.

Die konsequente Fortführung der Standardisierung heißt Cloud Computing. Dabei werden die benötigten Rechen-Ressourcen einfach über das Internet bezogen – nach Bedarf. Dadurch gewinnen gerade kleine Unternehmen deutlich an Flexibilität und können schnell wachsen. Instagram verwendet dafür die Lösung EC2 vom Marktführer Amazon.

Update vom 18. Januar 2013:  In einer früheren Version des Artikels stand der Satz: “Der Online-Händler hat seine überschüssige Server-Infrastruktur schnell genutzt, um beim Cloud Computing Trends zu setzen” über Amazons Service EC2. Das ist laut Amazon ein Mythos. “Es ging nie darum überflüssige Kapazitäten zu verkaufen”, teilte Amazon WSJ Tech mit. “Wäre das so gewesen, hätten die Kapazitäten der Amazon Web Services (AWS) schon zwei Monate nach dem Start nicht mehr ausgereicht.”

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    • [...] Die Ökonomie des Internets ist geradezu paradox: Einerseits sind die Marktzutrittsschwellen zu gigantischen Märkten so niedrig wie nie. Große Teile der Software-Infrastruktur jedes Start-ups kosten dank Open-Source-Programmen keine Lizenzgebühren, der Zugang zum weltweiten Verbreitungsmedium Internet ist quasi umsonst – und die Rechenkraft wird dank Cloud Computing auch immer billiger und kann bei Bedarf extrem schnell mit dem Unternehmen mitwachsen. So ist es dem Bilder-Dienst Instagram beispielsweise gelungen, mit nur 13 Mitarbeitern zu einem Milliardenunternehmen zu werden. [...]

Über WSJ Tech

  • Apps, Crowdfunding, Cloud Computing – neue Technologien werfen die Regeln der Weltwirtschaft um. WSJ Tech erklärt technologische Trends, stellt interessante Entwicklungen vor und analysiert die wichtigsten Trends der IT-Wirtschaft.

    Die Autoren:

    Stephan DörnerStephan Dörner
    Jörgen CamrathJörgen Camrath
The Wall Street Journal & Breaking News, Business, Financial and Economic News, World News and Video
Search

GDP Numbers Reveal Momentum Underlying U.S. Economy

Consumer, business and government spending helped propel better-than-expected U.S. growth in the second quarter. 367

Google Rebuffs European Union on Antitrust Charges

Google rebuffed the European Union’s demand that it change the way it ranks online comparison-shopping services in its search results, setting up a potentially drawn-out legal battle.

Market Recovery Gains Steam

A recovery in global markets gained steam, with stocks in the U.S., Asia and Europe rising.

Austrian Police Find Up to 50 Migrants Dead

Europe’s migrant crisis took a deadly turn deep in the continent with the discovery in Austria of a truck containing up to 50 decomposing corpses.

In Depth

Jihadi Trails: Paths to Syria and Iraq

More than 20,000 foreigners from across the globe are fighting in Syria and Iraq and many come to fight with Islamic State. We chronicle the global scope of their recruitment efforts via the lives and journeys of 10 men and women who traveled to the war zone.

Ukraine Secures Debt-Relief Deal

Ukraine’s government secured a vital debt-relief deal, the country’s finance ministry said, a key step toward unlocking billions of dollars in emergency financing.

Middle East Crossroads

Afghanistan Holds Out Against Taliban, So Far

This year’s fighting season is the first where Afghan security forces have had to battle the Taliban pretty much on their own, writes Yaroslav Trofimov. So far, they are standing their ground where it matters.

Greece Closer to Formal Election Call

Greece is set to officially begin its second election campaign period of the year, after opposition parties, as expected, conceded they can’t assemble a ruling majority in parliament to replace the outgoing government of Alexis Tsipras.

Anger Over Garbage in Lebanon Blossoms into Demands for Reform

Calls for political reform, however, collide with country’s entrenched, sectarian-based political system.

NATO Chief Opens Joint Training Base in Georgia

NATO’s secretary-general opened a new joint training base in Georgia, promising the country could count on its western allies.

The Katrina Diaspora, 10 Years Later

Katrina uprooted tens of thousands of people, scattering them across 45 states, and they settled permanently in new cities such as Atlanta, Houston and San Antonio.

Militants Kill Two Senior Iraqi Army Commanders

Islamic State killed two senior Iraqi army commanders, officials and state media said, continuing the extremist group’s tactic of targeting military leaders to deplete morale among fighters.

Winners and Losers in China’s Upheaval

China’s economic slowdown is shaking multinationals that do business there, but the effect is uneven. Major infrastructure firms are hurting, while consumer-based companies are faring better.

Amazon Curtails Development of Consumer Devices

Amazon is scaling back its efforts to develop consumer devices, laying off dozens of engineers at its secretive Lab126 hardware-development center and trimming or halting other projects.

Bouygues Gains Don’t Equal French Telecoms Revival

Bouygues is expanding its customer base, but top-line growth still proves elusive.

Apple Announces Sept. 9 Event

Apple Thursday announced an invite-only event in San Francisco on Sept. 9, likely to unveil new iPhone models.

Funds Still Struggle to Set Prices Amid Computer Woes

Computer problems plagued the U.S. asset-management industry for a fourth day, causing hundreds of mutual and ETFs to miscalculate the value of fund assets.

5 Days That Taught Investors All They Need to Know

A Wall Street veteran tells us it took just five days for him to learn all he needed to know about investing. The problem is, they've happened over the past 15 years.

Heard on the Street

Standard Chartered’s Puzzling Currency Questions

Asian currencies are the new threat to the emerging markets lender.

Margin Calls Bite Investors, Banks

Loans backed by investment portfolios have become a booming business for Wall Street brokerages. Now the bill is coming due—for both the banks and their clients.

Adventure & Travel

Berlin’s Waterfront Heats Up for Travelers

The capital’s long-overlooked riverbanks are now party central, lined with hot hotels and bars—and a beach with a view of Angela Merkel.

At My Vanity

A Hair Stylist’s Secrets for Beauty, the French Way

Celebrity hairdresser Vinz, who has tended to the tresses of everyone from Kirsten Dunst to Caroline de Maigret, shares his top tips for glowing skin and ending bad hair days forever.

Music

Foals’ ‘What Went Down’ Is a Visceral Confessional

Yannis Philippakis, the lead singer whose energetic stage presence and novelistic lyrics have made Foals one of British rock’s most compelling propositions, talks about the band’s fourth album.

Eating & Drinking

Champion of Breakfasts: What’s the Winning Egg Sandwich Recipe?

Fuel for weekend road trips and a host’s salvation in the face of hungry house guests, the breakfast sandwich is hard to improve on. These recipes and tips from top chefs show how to do it right.

Video

Facebook's 'M' Takes on Siri and Google Now

3:36

Up to 50 Migrants Found Dead in Truck in Austria

0:32

Colorado Theater Killer Sentenced to Life in Jail

1:22