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EU Ministers Push for Action on Migrant Crisis

Germany, France and the U.K. pushed for a faster response in dealing with the continent’s migration crisis as Hungarian police detained a fifth person in connection with the deaths of 71 migrants found in a truck in Austria.

Striking Workers Block French Port

The labor dispute is preventing travelers from boarding ferries on both sides of the English Channel.

Abreast of the Market

Rocky Markets Could Be Good for These Stocks

Exchanges and market makers are getting a fresh look from portfolio managers seeking out investments likely to benefit from the large market swings.

Fed Appears to Hold Line on Rate Plan

Federal Reserve officials emerged from a week of head-spinning financial turbulence largely sticking to their plan to raise U.S. interest rates before the end of the year.

Crises Put First Dents in Xi Jinping’s Power

Before a planned visit to the U.S., the Chinese president’s image as a bold leader is being undermined by his botched handling of the stock market rout and the country’s economic slowdown.

VW Is Told to Shed Suzuki Stake

An international court has ordered Volkswagen of Germany to sell its nearly 20% stake in Suzuki, allowing the Japanese auto maker to extricate itself from the tie-up after a four-year struggle.

Eni Reports Huge Natural-Gas Discovery off Egypt

Eni SpA said it made a massive natural-gas discovery off the coast of Egypt in what the Italian oil-and-gas company is calling the largest ever find in the Mediterranean Sea.

U.A.E. Takes Lead in Southern Yemen

U.A.E. forces prevented Houthi rebels in Yemen from overrunning the Yemeni port city of Aden, and now also reluctantly find themselves in the business of nation-building.

At Least 11 Die in Saudi Arabia Fire

A large fire at a residential compound of Saudi Arabia’s state-owned oil giant killed at least 11 people and injured more than 200, officials said. The cause of the fire was unknown.

Rice Condemns Pakistan-Based Militant Attacks in Afghanistan

U.S. national security adviser Susan Rice on Sunday told top civilian and military leaders in Islamabad that attacks in neighboring Afghanistan by Pakistan-based militants were “absolutely unacceptable,” according to a senior American official.

Egypt Rejects Criticism of Journalists’ Jail Sentences

Egypt’s foreign ministry rejected international criticism of a court’s decision to sentence a team of Al Jazeera journalists to three years in prison, summoning the British ambassador to Egypt for condemning the verdict.

Lebanese Official Defies Calls to Resign

A top Lebanese official defied demands from thousands of protesters over the weekend to step down, providing potential fuel for a growing antigovernment movement that is coalesced around uncollected trash.

China Places Cap on Local Government Debt

Chinese lawmakers have placed a $2.5 trillion cap on local government debt as Beijing looks for ways to address one of the major impediments to its economy.

Buying the Dips Doesn’t Work for Everyone

The old strategy of buying the dips may not work for everyone. In fact, for some people, it could be disastrous, writes Jason Zweig.

BNY Mellon Races to Fix Pricing Glitches

Executives at Bank of New York Mellon Corp. are racing against the clock to make it through a backlog of pricing issues before the markets open Monday morning.

A Bentley, Secret Emails and a Credit-Card Antitrust Case. The Strange Life of Lawyer Keila Ravelo

When federal agents showed up at Keila Ravelo’s home three days before Christmas, they kicked off a chain of events that could send her to prison and scuttle the biggest antitrust settlement in U.S. history.

Suppliers Feel Pain as Coal Miners Struggle

As big coal miners struggle, their equipment suppliers—thousands of businesses sprinkled throughout Pennsylvania, West Virginia, Ohio and Kentucky—are scrambling to find new customers anywhere they can. 69

Ageas to Sell Hong Kong Life Insurance Business

Belgian insurance company Ageas said Sunday it will sell its Hong Kong Life insurance business to Chinese asset-management firm JD Capital for €1.23 billion.

Inmarsat Says Russian Proton Rocket Puts Satellite Into Orbit

Inmarsat declared the launch of a Russian Proton rocket carrying one of its satellites a success after the rocket delivered its cargo into its initial orbit position.

Rebekah Brooks to Return to News Corp

Rebekah Brooks is expected to head News Corp’s U.K. division, a position similar to one she resigned from amid the phone-hacking scandal. Separately, Britain’s Crown Prosecution Service is reviewing a police referral related to the hacking probe.

Technology

Apple Escalates Ad-Blockers Fight

Apple’s move to make it easier to block ads on iPhones and iPads is troubling publishers and heightening tensions with its Silicon Valley neighbors like Google.

Book Reviews

Hackers Are the New Wizards

Chuck Wendig’s “Zeroes” reminds us how interconnected we all are, with electronic links all the way down to our refrigerators and cars, all of them hackable.

World War II’s Greatest Escape

Allied prisoners broke out of a German camp using ladders inspired by medieval siege tools.

Video

Body Count Rises in Migrant Effort to Reach Europe

1:38

Lebanese ‘Stink’ Protest Turns Toward Politicians

2:11

Buzz Aldrin Developing Plan to Colonize Mars

1:09

Style & Fashion

Phone Cases: The New It Fashion Accessory?

Over the past few years, the iPhone case has gone from pragmatic protector to style statement. One writer plays catch up.

Music

Foals’ ‘What Went Down’ Is a Visceral Confessional

Yannis Philippakis, the lead singer whose energetic stage presence and novelistic lyrics have made Foals one of British rock’s most compelling propositions, talks about the band’s fourth album.

WSJ Blogs

Real-time commentary and analysis from The Wall Street Journal
WSJ Tech
Wie das Netz die Wirtschaft verändert

Warum Twitter Bluefin kauft – und warum sich Bluefin kaufen lässt

Laut einem Bericht des Business Insider will Twitter die Firma Bluefin Labs übernehmen. Bluefin wurde 2008 gegründet und hat sich seither auf die Analyse sozialer Netzwerke und dort im Speziellen auf das soziale Fernsehen spezialisiert.

Soweit ich weiß, ist der Deal noch nicht in trockenen Tüchern. Auch wenn der Business Insider anders berichtet. Allerdings dürfte es nicht mehr lange dauern. Es ist davon auszugehen, dass Twitter mehr als 70 Millionen US-Dollar für die Firma aus Boston auf den Tisch legt. Bluefin hat in seiner vierjährigen Unternehmensgeschichte bisher 20,5 Millionen Dollar über Finanzierungsrunden einnehmen können. Darum dürften zumindest einige der Investoren – zu denen neben Softbank auch Time Warner gehört – eine ordentliche Rendite einstreichen.

Twitter will sich mit der Übernahme sowohl das Personal als auch die Technologie von Bluefin sichern. Die Firmenzentrale von Bluefin in Boston wird in Zukunft vermutlich ein Außenposten des Kurznachrichtendienstes werden.

Es war nicht der Plan des Bluefin-Managements die Firma so früh und zu diesem Preis zu verkaufen. Vielmehr wollte das Unternehmen zu einem ernsthaften Konkurrenten der Marktforscher von Nielsen wachsen. Mit sozialen Analysen wollte es Programmchefs und Marktforschern zeigen, was die Menschen über die zahlreichen Formate sagten, die sie gerade im Fernsehen schauten. Es gab Überlegungen, diese Analysen langfristig noch auszubauen.

Eingeweihte berichten, dass Bluefin Probleme damit hatte, seine Dienste an große Firmen zu verkaufen. Ein Verkauf zum jetzigen Zeitpunkt ergibt darum durchaus Sinn. Und für Twitter lohnt sich die Übernahme so oder so. Mit dem Know-how von Bluefin kann das Unternehmen seine Forschungstätigkeit weiter stärken. Und das ist nötig, wenn der Kurznachrichtendienst die großen Umsatz- und Gewinnerwartungen erfüllen will.

Twitter hatte erklärt, im vergangenen Jahr Erlöse von 350 Millionen erzielen zu wollen. In diesem Jahr soll es bereits eine Milliarde sein. Zwar verkauft das Unternehmen schon jetzt eine Menge Werbung über die Plattform. Doch es befindet sich in einer ähnliche Lage wie Facebook vor ein paar Jahren: Werbekunden sind bereit, für Produktplatzierungen zu zahlen. Schließlich nutzen viele Millionen Menschen den Dienst, also erscheint er interessant. Doch sie wissen noch nicht so recht, was am Ende für sie herausspringt.

Darum wird es zumindest zum Teil Aufgabe von Bluefin sein, nach der Übernahme durch Twitter genau diese Deals mit potenziellen Werbekunden unter Dach und Fach zu bringen.  Bluefin muss dafür sorgen, dass sowohl die Programmanbieter, aber auch die Marketingabteilungen den Wert des sozialen Netzwerkes erkennen und nicht nur einmal, sondern immer wieder investieren.

Man kann sich das ganze wie bei großen Fernsehanstalten vorstellen. Dort gibt es bereits große Marktforschungsteams. Allerdings verfügen diese über langjährige Erfahrungen. Sie werden darum von den Programmchefs im Zweifel noch bevorzugt. Das ist für Twitter ein Problem.

Allerdings ruhen sich die großen Anbieter längst nicht auf ihren Lorbeeren aus. Nielsen hat im vergangenen Jahr SocialGuide übernommen, eine kleine Firma für soziale Analysen. Und im Dezember verkündeten Twitter und Nielsen eine strategische Partnerschaft. Es dürfte also interessant werden, was in Zukunft noch so passiert.

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Wir begrüßen gut durchdachte Kommentare von Lesern. Bitte beachten Sie unsere Richtlinien.

Über WSJ Tech

  • Apps, Crowdfunding, Cloud Computing – neue Technologien werfen die Regeln der Weltwirtschaft um. WSJ Tech erklärt technologische Trends, stellt interessante Entwicklungen vor und analysiert die wichtigsten Trends der IT-Wirtschaft.

    Die Autoren:

    Stephan DörnerStephan Dörner
    Jörgen CamrathJörgen Camrath
The Wall Street Journal & Breaking News, Business, Financial and Economic News, World News and Video
Search

EU Ministers Push for Action on Migrant Crisis

Germany, France and the U.K. pushed for a faster response in dealing with the continent’s migration crisis as Hungarian police detained a fifth person in connection with the deaths of 71 migrants found in a truck in Austria.

Striking Workers Block French Port

The labor dispute is preventing travelers from boarding ferries on both sides of the English Channel.

Abreast of the Market

Rocky Markets Could Be Good for These Stocks

Exchanges and market makers are getting a fresh look from portfolio managers seeking out investments likely to benefit from the large market swings.

Fed Appears to Hold Line on Rate Plan

Federal Reserve officials emerged from a week of head-spinning financial turbulence largely sticking to their plan to raise U.S. interest rates before the end of the year.

Crises Put First Dents in Xi Jinping’s Power

Before a planned visit to the U.S., the Chinese president’s image as a bold leader is being undermined by his botched handling of the stock market rout and the country’s economic slowdown.

VW Is Told to Shed Suzuki Stake

An international court has ordered Volkswagen of Germany to sell its nearly 20% stake in Suzuki, allowing the Japanese auto maker to extricate itself from the tie-up after a four-year struggle.

Eni Reports Huge Natural-Gas Discovery off Egypt

Eni SpA said it made a massive natural-gas discovery off the coast of Egypt in what the Italian oil-and-gas company is calling the largest ever find in the Mediterranean Sea.

U.A.E. Takes Lead in Southern Yemen

U.A.E. forces prevented Houthi rebels in Yemen from overrunning the Yemeni port city of Aden, and now also reluctantly find themselves in the business of nation-building.

At Least 11 Die in Saudi Arabia Fire

A large fire at a residential compound of Saudi Arabia’s state-owned oil giant killed at least 11 people and injured more than 200, officials said. The cause of the fire was unknown.

Rice Condemns Pakistan-Based Militant Attacks in Afghanistan

U.S. national security adviser Susan Rice on Sunday told top civilian and military leaders in Islamabad that attacks in neighboring Afghanistan by Pakistan-based militants were “absolutely unacceptable,” according to a senior American official.

Egypt Rejects Criticism of Journalists’ Jail Sentences

Egypt’s foreign ministry rejected international criticism of a court’s decision to sentence a team of Al Jazeera journalists to three years in prison, summoning the British ambassador to Egypt for condemning the verdict.

Lebanese Official Defies Calls to Resign

A top Lebanese official defied demands from thousands of protesters over the weekend to step down, providing potential fuel for a growing antigovernment movement that is coalesced around uncollected trash.

China Places Cap on Local Government Debt

Chinese lawmakers have placed a $2.5 trillion cap on local government debt as Beijing looks for ways to address one of the major impediments to its economy.

Buying the Dips Doesn’t Work for Everyone

The old strategy of buying the dips may not work for everyone. In fact, for some people, it could be disastrous, writes Jason Zweig.

BNY Mellon Races to Fix Pricing Glitches

Executives at Bank of New York Mellon Corp. are racing against the clock to make it through a backlog of pricing issues before the markets open Monday morning.

A Bentley, Secret Emails and a Credit-Card Antitrust Case. The Strange Life of Lawyer Keila Ravelo

When federal agents showed up at Keila Ravelo’s home three days before Christmas, they kicked off a chain of events that could send her to prison and scuttle the biggest antitrust settlement in U.S. history.

Suppliers Feel Pain as Coal Miners Struggle

As big coal miners struggle, their equipment suppliers—thousands of businesses sprinkled throughout Pennsylvania, West Virginia, Ohio and Kentucky—are scrambling to find new customers anywhere they can. 69

Ageas to Sell Hong Kong Life Insurance Business

Belgian insurance company Ageas said Sunday it will sell its Hong Kong Life insurance business to Chinese asset-management firm JD Capital for €1.23 billion.

Inmarsat Says Russian Proton Rocket Puts Satellite Into Orbit

Inmarsat declared the launch of a Russian Proton rocket carrying one of its satellites a success after the rocket delivered its cargo into its initial orbit position.

Rebekah Brooks to Return to News Corp

Rebekah Brooks is expected to head News Corp’s U.K. division, a position similar to one she resigned from amid the phone-hacking scandal. Separately, Britain’s Crown Prosecution Service is reviewing a police referral related to the hacking probe.

Technology

Apple Escalates Ad-Blockers Fight

Apple’s move to make it easier to block ads on iPhones and iPads is troubling publishers and heightening tensions with its Silicon Valley neighbors like Google.

Book Reviews

Hackers Are the New Wizards

Chuck Wendig’s “Zeroes” reminds us how interconnected we all are, with electronic links all the way down to our refrigerators and cars, all of them hackable.

World War II’s Greatest Escape

Allied prisoners broke out of a German camp using ladders inspired by medieval siege tools.

Video

Body Count Rises in Migrant Effort to Reach Europe

1:38

Lebanese ‘Stink’ Protest Turns Toward Politicians

2:11

Buzz Aldrin Developing Plan to Colonize Mars

1:09