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Four Men to Face Charges Over Migrant Deaths

A Hungarian court said four men could face up to 16 years in prison for alleged people trafficking in connection with the deaths of 71 migrants found in an abandoned truck.

Turkey Bombs Islamic State Targets in Syria as Part of U.S.-Led Coalition

Turkish jets bombed Islamic State targets in Syria under the umbrella of the U.S.-led international coalition for the first time, the country’s government said, as Turkey expands its fight against the extremist group.

Egyptian Court Sentences Al Jazeera Journalists

An Egyptian judge sentenced a trio of Al Jazeera English journalists to three years in prison, prompting fresh criticism of the government’s clampdown on press and political freedoms.

Thousands March Against Lebanon Government

A demonstration in Beirut against poor waste management blossomed into full-throated demands that Lebanon’s long-standing political class step down from power.

Stock Swings Don’t Shake Investors

Stock indexes’ wildest week in years rattled investors and fueled expectations for further price swings, but it failed to squelch the belief U.S. markets remain the best place to put money. 58

Fed’s Fischer: ‘Good Reason’ to Think U.S. Inflation Will Move Higher

The Fed‘s Stanley Fischer said there is “good reason” to think sluggish U.S. inflation will firm and move back toward the U.S. central bank’s 2% annual target, touching on a significant assessment facing the Fed ahead of its September policy meeting. 68

New Orleans Honors Katrina’s Victims on Anniversary

A city known for its resilience marked the 10th anniversary of one of the worst natural disasters ever to hit the United States on Saturday, beginning with a somber ceremony at a memorial to Hurricane Katrina’s victims.

France, Germany Warn Putin on Ukraine Separatist Elections

Leaders of France and Germany told Russian President Vladimir Putin that rebel-run elections conducted in the separatist-controlled regions of Ukraine would endanger the so-called Minsk peace process. 52

Rice to Press Pakistan on Antiterror Vigilance

National security adviser Susan Rice is set to arrive in Pakistan on Sunday to press the country’s government to do more to prevent terrorists from using its territory as a base for attacks on neighboring states.

Treading Line Between War and Peace, U.S. Special Forces Groom Afghan Troops

The U.S. military allowed The Wall Street Journal to visit a variety of commando units, offering a glimpse into what may be the last fighting season of America’s longest war. 70

Foreign Man Arrested in Bangkok Blast Probe

Thai police said they arrested a foreign man whom they described as a suspect in this month’s deadly bombing of a Bangkok shrine that is popular with Chinese tourists.

Thousands Protest Against Malaysia’s Najib Razak

Protests against Prime Minister Najib Razak’s management of the economy and the debt problems at a state investment fund entered a second day.

Buying the Dips Doesn’t Work for Everyone

The old strategy of buying the dips may not work for everyone. In fact, for some people, it could be disastrous, writes Jason Zweig.

How Do You Short China?

Traders are scouring stock, bond and currency markets for ways to make money on the malaise afflicting China. Some are piling into insurance-like contracts that would pay out if the country defaulted on a small pool of its foreign-denominated bonds.

Myanmar Buzz Fades for Many U.S. Investors

Disenchantment with the business climate, especially among American companies, comes as concerns are spreading about Myanmar’s political future.

A ‘Black Swan’ Fund Made $1 Billion This Week

Universa Hedge Fund, a well-known ‘black swan’ fund, made more than $1 billion in profits in one week amid volatility. 53

Inmarsat Says Russian Proton Rocket Puts Satellite Into Orbit

Inmarsat declared the launch of a Russian Proton rocket carrying one of its satellites a success after the rocket delivered its cargo into its initial orbit position.

China’s Moves Won’t Help U.S. Tech Firms

China’s moves to spur its slowing economy are having an important but less obvious effect on the tech sector: Strengthening local companies that already were making life difficult for U.S. rivals.

European Refiners’ Profit Revival Faces End

Europe’s biggest energy companies have enjoyed a revival of refinery profits, but that run may be winding down even as oil prices slump.

Syngenta Shareholders Not Happy

Some Syngenta shareholders are angry about the pesticide-and-seed giant’s rejection of takeover proposals from rival Monsanto, which abandoned its pursuit this week.

U.S.

Senate Foreign Relations Committee Chairman Bob Corker (R., Tenn.), right, listens to Sen. John Barrasso (R., Wyo.) last month in Washington, D.C.

Foes Try New Ways To Attack Iran Deal

Congressional opponents of the Iranian nuclear accord are devising a Plan B as President Obama moves closer to locking up the support needed to implement the deal. 667

Book Reviews

Stieg Larsson’s Heroine Lives Again

David Lagercrantz’s “The Girl in the Spider’s Web” revives Lisbeth Salander in fitting style.

World War II’s Greatest Escape

Allied prisoners broke out of a German camp using ladders inspired by medieval siege tools.

Video

Body Count Rises in Migrant Effort to Reach Europe

1:38

Lebanese ‘Stink’ Protest Turns Toward Politicians

2:11

Buzz Aldrin Developing Plan to Colonize Mars

1:09

On Wine: Will Lyons

Why Gin Is Back With a Flourish

Gin is experiencing the kind of boom the wine industry experienced in the mid-1980s, as boutique-distilled bottles with names like Half Hitch, Opihr and Ransom Old Tom give the classic G&T a new—and flavorful—twist

Music

Foals’ ‘What Went Down’ Is a Visceral Confessional

Yannis Philippakis, the lead singer whose energetic stage presence and novelistic lyrics have made Foals one of British rock’s most compelling propositions, talks about the band’s fourth album.

WSJ Blogs

Real-time commentary and analysis from The Wall Street Journal
WSJ Tech
Wie das Netz die Wirtschaft verändert

Warum Twitter Bluefin kauft – und warum sich Bluefin kaufen lässt

Laut einem Bericht des Business Insider will Twitter die Firma Bluefin Labs übernehmen. Bluefin wurde 2008 gegründet und hat sich seither auf die Analyse sozialer Netzwerke und dort im Speziellen auf das soziale Fernsehen spezialisiert.

Soweit ich weiß, ist der Deal noch nicht in trockenen Tüchern. Auch wenn der Business Insider anders berichtet. Allerdings dürfte es nicht mehr lange dauern. Es ist davon auszugehen, dass Twitter mehr als 70 Millionen US-Dollar für die Firma aus Boston auf den Tisch legt. Bluefin hat in seiner vierjährigen Unternehmensgeschichte bisher 20,5 Millionen Dollar über Finanzierungsrunden einnehmen können. Darum dürften zumindest einige der Investoren – zu denen neben Softbank auch Time Warner gehört – eine ordentliche Rendite einstreichen.

Twitter will sich mit der Übernahme sowohl das Personal als auch die Technologie von Bluefin sichern. Die Firmenzentrale von Bluefin in Boston wird in Zukunft vermutlich ein Außenposten des Kurznachrichtendienstes werden.

Es war nicht der Plan des Bluefin-Managements die Firma so früh und zu diesem Preis zu verkaufen. Vielmehr wollte das Unternehmen zu einem ernsthaften Konkurrenten der Marktforscher von Nielsen wachsen. Mit sozialen Analysen wollte es Programmchefs und Marktforschern zeigen, was die Menschen über die zahlreichen Formate sagten, die sie gerade im Fernsehen schauten. Es gab Überlegungen, diese Analysen langfristig noch auszubauen.

Eingeweihte berichten, dass Bluefin Probleme damit hatte, seine Dienste an große Firmen zu verkaufen. Ein Verkauf zum jetzigen Zeitpunkt ergibt darum durchaus Sinn. Und für Twitter lohnt sich die Übernahme so oder so. Mit dem Know-how von Bluefin kann das Unternehmen seine Forschungstätigkeit weiter stärken. Und das ist nötig, wenn der Kurznachrichtendienst die großen Umsatz- und Gewinnerwartungen erfüllen will.

Twitter hatte erklärt, im vergangenen Jahr Erlöse von 350 Millionen erzielen zu wollen. In diesem Jahr soll es bereits eine Milliarde sein. Zwar verkauft das Unternehmen schon jetzt eine Menge Werbung über die Plattform. Doch es befindet sich in einer ähnliche Lage wie Facebook vor ein paar Jahren: Werbekunden sind bereit, für Produktplatzierungen zu zahlen. Schließlich nutzen viele Millionen Menschen den Dienst, also erscheint er interessant. Doch sie wissen noch nicht so recht, was am Ende für sie herausspringt.

Darum wird es zumindest zum Teil Aufgabe von Bluefin sein, nach der Übernahme durch Twitter genau diese Deals mit potenziellen Werbekunden unter Dach und Fach zu bringen.  Bluefin muss dafür sorgen, dass sowohl die Programmanbieter, aber auch die Marketingabteilungen den Wert des sozialen Netzwerkes erkennen und nicht nur einmal, sondern immer wieder investieren.

Man kann sich das ganze wie bei großen Fernsehanstalten vorstellen. Dort gibt es bereits große Marktforschungsteams. Allerdings verfügen diese über langjährige Erfahrungen. Sie werden darum von den Programmchefs im Zweifel noch bevorzugt. Das ist für Twitter ein Problem.

Allerdings ruhen sich die großen Anbieter längst nicht auf ihren Lorbeeren aus. Nielsen hat im vergangenen Jahr SocialGuide übernommen, eine kleine Firma für soziale Analysen. Und im Dezember verkündeten Twitter und Nielsen eine strategische Partnerschaft. Es dürfte also interessant werden, was in Zukunft noch so passiert.

Kommentar abgeben

Wir begrüßen gut durchdachte Kommentare von Lesern. Bitte beachten Sie unsere Richtlinien.

Über WSJ Tech

  • Apps, Crowdfunding, Cloud Computing – neue Technologien werfen die Regeln der Weltwirtschaft um. WSJ Tech erklärt technologische Trends, stellt interessante Entwicklungen vor und analysiert die wichtigsten Trends der IT-Wirtschaft.

    Die Autoren:

    Stephan DörnerStephan Dörner
    Jörgen CamrathJörgen Camrath
The Wall Street Journal & Breaking News, Business, Financial and Economic News, World News and Video
Search

Four Men to Face Charges Over Migrant Deaths

A Hungarian court said four men could face up to 16 years in prison for alleged people trafficking in connection with the deaths of 71 migrants found in an abandoned truck.

Turkey Bombs Islamic State Targets in Syria as Part of U.S.-Led Coalition

Turkish jets bombed Islamic State targets in Syria under the umbrella of the U.S.-led international coalition for the first time, the country’s government said, as Turkey expands its fight against the extremist group.

Egyptian Court Sentences Al Jazeera Journalists

An Egyptian judge sentenced a trio of Al Jazeera English journalists to three years in prison, prompting fresh criticism of the government’s clampdown on press and political freedoms.

Thousands March Against Lebanon Government

A demonstration in Beirut against poor waste management blossomed into full-throated demands that Lebanon’s long-standing political class step down from power.

Stock Swings Don’t Shake Investors

Stock indexes’ wildest week in years rattled investors and fueled expectations for further price swings, but it failed to squelch the belief U.S. markets remain the best place to put money. 58

Fed’s Fischer: ‘Good Reason’ to Think U.S. Inflation Will Move Higher

The Fed‘s Stanley Fischer said there is “good reason” to think sluggish U.S. inflation will firm and move back toward the U.S. central bank’s 2% annual target, touching on a significant assessment facing the Fed ahead of its September policy meeting. 68

New Orleans Honors Katrina’s Victims on Anniversary

A city known for its resilience marked the 10th anniversary of one of the worst natural disasters ever to hit the United States on Saturday, beginning with a somber ceremony at a memorial to Hurricane Katrina’s victims.

France, Germany Warn Putin on Ukraine Separatist Elections

Leaders of France and Germany told Russian President Vladimir Putin that rebel-run elections conducted in the separatist-controlled regions of Ukraine would endanger the so-called Minsk peace process. 52

Rice to Press Pakistan on Antiterror Vigilance

National security adviser Susan Rice is set to arrive in Pakistan on Sunday to press the country’s government to do more to prevent terrorists from using its territory as a base for attacks on neighboring states.

Treading Line Between War and Peace, U.S. Special Forces Groom Afghan Troops

The U.S. military allowed The Wall Street Journal to visit a variety of commando units, offering a glimpse into what may be the last fighting season of America’s longest war. 70

Foreign Man Arrested in Bangkok Blast Probe

Thai police said they arrested a foreign man whom they described as a suspect in this month’s deadly bombing of a Bangkok shrine that is popular with Chinese tourists.

Thousands Protest Against Malaysia’s Najib Razak

Protests against Prime Minister Najib Razak’s management of the economy and the debt problems at a state investment fund entered a second day.

Buying the Dips Doesn’t Work for Everyone

The old strategy of buying the dips may not work for everyone. In fact, for some people, it could be disastrous, writes Jason Zweig.

How Do You Short China?

Traders are scouring stock, bond and currency markets for ways to make money on the malaise afflicting China. Some are piling into insurance-like contracts that would pay out if the country defaulted on a small pool of its foreign-denominated bonds.

Myanmar Buzz Fades for Many U.S. Investors

Disenchantment with the business climate, especially among American companies, comes as concerns are spreading about Myanmar’s political future.

A ‘Black Swan’ Fund Made $1 Billion This Week

Universa Hedge Fund, a well-known ‘black swan’ fund, made more than $1 billion in profits in one week amid volatility. 53

Inmarsat Says Russian Proton Rocket Puts Satellite Into Orbit

Inmarsat declared the launch of a Russian Proton rocket carrying one of its satellites a success after the rocket delivered its cargo into its initial orbit position.

China’s Moves Won’t Help U.S. Tech Firms

China’s moves to spur its slowing economy are having an important but less obvious effect on the tech sector: Strengthening local companies that already were making life difficult for U.S. rivals.

European Refiners’ Profit Revival Faces End

Europe’s biggest energy companies have enjoyed a revival of refinery profits, but that run may be winding down even as oil prices slump.

Syngenta Shareholders Not Happy

Some Syngenta shareholders are angry about the pesticide-and-seed giant’s rejection of takeover proposals from rival Monsanto, which abandoned its pursuit this week.

U.S.

Senate Foreign Relations Committee Chairman Bob Corker (R., Tenn.), right, listens to Sen. John Barrasso (R., Wyo.) last month in Washington, D.C.

Foes Try New Ways To Attack Iran Deal

Congressional opponents of the Iranian nuclear accord are devising a Plan B as President Obama moves closer to locking up the support needed to implement the deal. 667

Book Reviews

Stieg Larsson’s Heroine Lives Again

David Lagercrantz’s “The Girl in the Spider’s Web” revives Lisbeth Salander in fitting style.

World War II’s Greatest Escape

Allied prisoners broke out of a German camp using ladders inspired by medieval siege tools.

Video

Body Count Rises in Migrant Effort to Reach Europe

1:38

Lebanese ‘Stink’ Protest Turns Toward Politicians

2:11

Buzz Aldrin Developing Plan to Colonize Mars

1:09