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Austria Struggles to Identify Migrants’ Bodies

Veteran police investigators say they have never faced a task like identifying the 71 bodies of would-be refugees unloaded from the back of a truck found abandoned along a highway last week.

Chinese Navy Ships Operating in Bering Sea Off Alaska Coast

Five Chinese navy ships are currently operating in the Bering Sea, off the coast of Alaska, the first time the U.S. military has seen such activity in the area. 341

Obama Locks in Votes to Secure Iran Nuclear Deal

President Barack Obama locked in enough support in Congress to ensure he can overcome bipartisan opposition and implement a landmark nuclear accord with Iran. 1406

Why Americans Are Going Abroad for an M.B.A.

Propelled in part by a strong U.S. dollar, more U.S. students are heading across the pond for a business degree.

Tsipras Moves Greece Past Austerity Debate

Greeks can now have a conventional political debate on the choices needed to hit its bailout targets.

Brooks to Lead News Corp’s U.K. Arm

News Corp said Rebekah Brooks will become CEO of its News UK arm, returning to the post she resigned in 2011 amid the phone-hacking scandal at now-defunct tabloid the News of the World.

Masked Gunmen Kidnap 18 Turkish Workers in Baghdad

Identities of gunmen in early-morning raid on sports stadium weren’t immediately known, as Turks in Iraq seized for a second time in the past year.

Huawei Rings in Changes to Challenge Samsung

For years, Samsung Electronics has been the world’s smartphone leader, but its global dominance appears to be increasingly under attack from fast-growing Chinese rival Huawei Technologies.

Volkswagen Extends CEO Martin Winterkorn’s Contract

German car maker Volkswagen said it would extend the contract of Chief Executive Martin Winterkorn through 2018, ending speculation that he could step down as CEO and become chairman.

Tesco Closer to $7 Billion South Korea Deal

U.K. retailer Tesco has chosen Asian private-equity firm MBK Partners as the preferred bidder to buy its South Korea retail operations in a deal that could be worth up to $7 billion.

Shell, Exxon Must Pay Groningen Quake Compensation

A Dutch court ruled that Royal Dutch Shell and Exxon Mobil must compensate homeowners for a drop in house prices caused by earthquakes linked to production at the Groningen gas field.

Elves, Ninjas, Currency Power Lego Earnings

Lego said its 31% jump in first-half profit and 23% rise in revenue was fueled by strong sales of its Ninjago and Elves sets, but also by the weakness of the Danish krone and the euro.

Malaysian Fund 1MDB Has Tens of Millions of Dollars Frozen

Swiss authorities said they had frozen funds worth tens of millions of dollars linked to 1Malaysia Development Berhad as part of an investigation into alleged corruption.

The Moment When Humans Matter

A string of messy market openings in recent weeks has reinvigorated a debate about ‘Rule 48’ and the relative effectiveness of humans in the stock trade.

Heard on the Street

Slumping Commodities Force Glencore to Make a Tough Trade

Glencore is under fire because of its high debt levels relative to mining peers. It can free up cash in its trading business, but that raises the risk of denting its earnings power.

Heard on the Street

Small U.K. Banks Show Big Rivals How To Travel Light

Picture a life without the baggage of the past. In the U.K., smaller banks are showing established rivals how that could be.

At Least 22 Killed in Suicide Bombings at Mosque in Yemen

A pair of suicide bombings killed a least 22 people Wednesday at a mosque in San’a, just hours after a gunman killed two Red Cross workers.

The Iran Nuclear Deal Explained

Iran has reached a historic agreement with major world powers over its nuclear program. Here are the main points of the pact, and what supporters and critics are saying.

Police: Main Bangkok Bombing Suspect Is Uighur

A senior Thai police investigator said for the first time that the main suspect in the deadly bombing at a Bangkok shrine last month is believed to be a member of China’s Uighur ethnic minority.

Greek Polls Suggest Tough Election Test for Tsipras

Opinion polls show declining support for Greece’s Syriza party and its leader, Alexis Tsipras. But Syriza retains a lead over its opponents and the Sept. 20 election could be tight.

EU Set to Extend Sanctions on Russians, Ukraine Rebels

The EU is set to roll over sanctions targeted against almost 200 Russian and Ukrainian-separatist individuals and firms to keep pressure on Moscow to fully implement the Minsk cease-fire terms by year end.

Bush Takes Gloves Off, Attacks Trump Directly

After weeks of enduring rival Donald Trump’s attacks, Jeb Bush released an Internet video aimed at trying to muscle his way back to the front of the pack and undermine the celebrity businessman’s fitness to be the GOP standard-bearer. 450

Emails Point to Large Role for Clinton Adviser Blumenthal

Longtime aide Sidney Blumenthal maintained an outsize role with Secretary of State Hillary Clinton, despite being blocked from taking a job at the department. 184

Joe Biden’s Florida Trip Draws Campaign-Level Attention

Vice President Joe Biden received full-court national attention for an otherwise routine visit to Miami Dade College on Wednesday, with dozens of television cameras, photographers and reporters there to cover his roughly 30 minutes of remarks.

Search Continues for Three Suspects After Illinois Policeman Killed

As a small northern Illinois community mourned a popular veteran police officer who was fatally shot while on duty, authorities scoured the area overnight in search of three men wanted in his slaying. 58

U.S. Report Sees Economic Benefit in Allowing Oil Exports

Lifting the nation’s four-decade ban on oil exports wouldn’t raise gas prices and could help lower them, a government study concludes. 54

Video

Hungarian Police Struggle to Control Migrants

2:02

The Iran Nuclear Deal Explained

3:34

Kentucky Clerk Defies Supreme Court on Gay Marriage

1:41

20 Odd Questions

Manolo Blahnik on Old Films and Kate Moss

The shoe designer on what he’d blow his money on, the drama behind Kate Moss’s wedding shoes and exactly how he feels about fake Manolos.

WSJ. Magazine

Robert Redford: From Sundance Kid to Hollywood Legend

The legendary actor is as busy as ever, with starring roles in the film adaptation of Bill Bryson’s ‘A Walk in the Woods’ and in the forthcoming drama, ‘Truth.’

WSJ Blogs

Real-time commentary and analysis from The Wall Street Journal
WSJ Tech
Wie das Netz die Wirtschaft verändert

Warum Twitter Bluefin kauft – und warum sich Bluefin kaufen lässt

Laut einem Bericht des Business Insider will Twitter die Firma Bluefin Labs übernehmen. Bluefin wurde 2008 gegründet und hat sich seither auf die Analyse sozialer Netzwerke und dort im Speziellen auf das soziale Fernsehen spezialisiert.

Soweit ich weiß, ist der Deal noch nicht in trockenen Tüchern. Auch wenn der Business Insider anders berichtet. Allerdings dürfte es nicht mehr lange dauern. Es ist davon auszugehen, dass Twitter mehr als 70 Millionen US-Dollar für die Firma aus Boston auf den Tisch legt. Bluefin hat in seiner vierjährigen Unternehmensgeschichte bisher 20,5 Millionen Dollar über Finanzierungsrunden einnehmen können. Darum dürften zumindest einige der Investoren – zu denen neben Softbank auch Time Warner gehört – eine ordentliche Rendite einstreichen.

Twitter will sich mit der Übernahme sowohl das Personal als auch die Technologie von Bluefin sichern. Die Firmenzentrale von Bluefin in Boston wird in Zukunft vermutlich ein Außenposten des Kurznachrichtendienstes werden.

Es war nicht der Plan des Bluefin-Managements die Firma so früh und zu diesem Preis zu verkaufen. Vielmehr wollte das Unternehmen zu einem ernsthaften Konkurrenten der Marktforscher von Nielsen wachsen. Mit sozialen Analysen wollte es Programmchefs und Marktforschern zeigen, was die Menschen über die zahlreichen Formate sagten, die sie gerade im Fernsehen schauten. Es gab Überlegungen, diese Analysen langfristig noch auszubauen.

Eingeweihte berichten, dass Bluefin Probleme damit hatte, seine Dienste an große Firmen zu verkaufen. Ein Verkauf zum jetzigen Zeitpunkt ergibt darum durchaus Sinn. Und für Twitter lohnt sich die Übernahme so oder so. Mit dem Know-how von Bluefin kann das Unternehmen seine Forschungstätigkeit weiter stärken. Und das ist nötig, wenn der Kurznachrichtendienst die großen Umsatz- und Gewinnerwartungen erfüllen will.

Twitter hatte erklärt, im vergangenen Jahr Erlöse von 350 Millionen erzielen zu wollen. In diesem Jahr soll es bereits eine Milliarde sein. Zwar verkauft das Unternehmen schon jetzt eine Menge Werbung über die Plattform. Doch es befindet sich in einer ähnliche Lage wie Facebook vor ein paar Jahren: Werbekunden sind bereit, für Produktplatzierungen zu zahlen. Schließlich nutzen viele Millionen Menschen den Dienst, also erscheint er interessant. Doch sie wissen noch nicht so recht, was am Ende für sie herausspringt.

Darum wird es zumindest zum Teil Aufgabe von Bluefin sein, nach der Übernahme durch Twitter genau diese Deals mit potenziellen Werbekunden unter Dach und Fach zu bringen.  Bluefin muss dafür sorgen, dass sowohl die Programmanbieter, aber auch die Marketingabteilungen den Wert des sozialen Netzwerkes erkennen und nicht nur einmal, sondern immer wieder investieren.

Man kann sich das ganze wie bei großen Fernsehanstalten vorstellen. Dort gibt es bereits große Marktforschungsteams. Allerdings verfügen diese über langjährige Erfahrungen. Sie werden darum von den Programmchefs im Zweifel noch bevorzugt. Das ist für Twitter ein Problem.

Allerdings ruhen sich die großen Anbieter längst nicht auf ihren Lorbeeren aus. Nielsen hat im vergangenen Jahr SocialGuide übernommen, eine kleine Firma für soziale Analysen. Und im Dezember verkündeten Twitter und Nielsen eine strategische Partnerschaft. Es dürfte also interessant werden, was in Zukunft noch so passiert.

Kommentar abgeben

Wir begrüßen gut durchdachte Kommentare von Lesern. Bitte beachten Sie unsere Richtlinien.

Über WSJ Tech

  • Apps, Crowdfunding, Cloud Computing – neue Technologien werfen die Regeln der Weltwirtschaft um. WSJ Tech erklärt technologische Trends, stellt interessante Entwicklungen vor und analysiert die wichtigsten Trends der IT-Wirtschaft.

    Die Autoren:

    Stephan DörnerStephan Dörner
    Jörgen CamrathJörgen Camrath
The Wall Street Journal & Breaking News, Business, Financial and Economic News, World News and Video
Search

Austria Struggles to Identify Migrants’ Bodies

Veteran police investigators say they have never faced a task like identifying the 71 bodies of would-be refugees unloaded from the back of a truck found abandoned along a highway last week.

Chinese Navy Ships Operating in Bering Sea Off Alaska Coast

Five Chinese navy ships are currently operating in the Bering Sea, off the coast of Alaska, the first time the U.S. military has seen such activity in the area. 341

Obama Locks in Votes to Secure Iran Nuclear Deal

President Barack Obama locked in enough support in Congress to ensure he can overcome bipartisan opposition and implement a landmark nuclear accord with Iran. 1406

Why Americans Are Going Abroad for an M.B.A.

Propelled in part by a strong U.S. dollar, more U.S. students are heading across the pond for a business degree.

Tsipras Moves Greece Past Austerity Debate

Greeks can now have a conventional political debate on the choices needed to hit its bailout targets.

Brooks to Lead News Corp’s U.K. Arm

News Corp said Rebekah Brooks will become CEO of its News UK arm, returning to the post she resigned in 2011 amid the phone-hacking scandal at now-defunct tabloid the News of the World.

Masked Gunmen Kidnap 18 Turkish Workers in Baghdad

Identities of gunmen in early-morning raid on sports stadium weren’t immediately known, as Turks in Iraq seized for a second time in the past year.

Huawei Rings in Changes to Challenge Samsung

For years, Samsung Electronics has been the world’s smartphone leader, but its global dominance appears to be increasingly under attack from fast-growing Chinese rival Huawei Technologies.

Volkswagen Extends CEO Martin Winterkorn’s Contract

German car maker Volkswagen said it would extend the contract of Chief Executive Martin Winterkorn through 2018, ending speculation that he could step down as CEO and become chairman.

Tesco Closer to $7 Billion South Korea Deal

U.K. retailer Tesco has chosen Asian private-equity firm MBK Partners as the preferred bidder to buy its South Korea retail operations in a deal that could be worth up to $7 billion.

Shell, Exxon Must Pay Groningen Quake Compensation

A Dutch court ruled that Royal Dutch Shell and Exxon Mobil must compensate homeowners for a drop in house prices caused by earthquakes linked to production at the Groningen gas field.

Elves, Ninjas, Currency Power Lego Earnings

Lego said its 31% jump in first-half profit and 23% rise in revenue was fueled by strong sales of its Ninjago and Elves sets, but also by the weakness of the Danish krone and the euro.

Malaysian Fund 1MDB Has Tens of Millions of Dollars Frozen

Swiss authorities said they had frozen funds worth tens of millions of dollars linked to 1Malaysia Development Berhad as part of an investigation into alleged corruption.

The Moment When Humans Matter

A string of messy market openings in recent weeks has reinvigorated a debate about ‘Rule 48’ and the relative effectiveness of humans in the stock trade.

Heard on the Street

Slumping Commodities Force Glencore to Make a Tough Trade

Glencore is under fire because of its high debt levels relative to mining peers. It can free up cash in its trading business, but that raises the risk of denting its earnings power.

Heard on the Street

Small U.K. Banks Show Big Rivals How To Travel Light

Picture a life without the baggage of the past. In the U.K., smaller banks are showing established rivals how that could be.

At Least 22 Killed in Suicide Bombings at Mosque in Yemen

A pair of suicide bombings killed a least 22 people Wednesday at a mosque in San’a, just hours after a gunman killed two Red Cross workers.

The Iran Nuclear Deal Explained

Iran has reached a historic agreement with major world powers over its nuclear program. Here are the main points of the pact, and what supporters and critics are saying.

Police: Main Bangkok Bombing Suspect Is Uighur

A senior Thai police investigator said for the first time that the main suspect in the deadly bombing at a Bangkok shrine last month is believed to be a member of China’s Uighur ethnic minority.

Greek Polls Suggest Tough Election Test for Tsipras

Opinion polls show declining support for Greece’s Syriza party and its leader, Alexis Tsipras. But Syriza retains a lead over its opponents and the Sept. 20 election could be tight.

EU Set to Extend Sanctions on Russians, Ukraine Rebels

The EU is set to roll over sanctions targeted against almost 200 Russian and Ukrainian-separatist individuals and firms to keep pressure on Moscow to fully implement the Minsk cease-fire terms by year end.

Bush Takes Gloves Off, Attacks Trump Directly

After weeks of enduring rival Donald Trump’s attacks, Jeb Bush released an Internet video aimed at trying to muscle his way back to the front of the pack and undermine the celebrity businessman’s fitness to be the GOP standard-bearer. 450

Emails Point to Large Role for Clinton Adviser Blumenthal

Longtime aide Sidney Blumenthal maintained an outsize role with Secretary of State Hillary Clinton, despite being blocked from taking a job at the department. 184

Joe Biden’s Florida Trip Draws Campaign-Level Attention

Vice President Joe Biden received full-court national attention for an otherwise routine visit to Miami Dade College on Wednesday, with dozens of television cameras, photographers and reporters there to cover his roughly 30 minutes of remarks.

Search Continues for Three Suspects After Illinois Policeman Killed

As a small northern Illinois community mourned a popular veteran police officer who was fatally shot while on duty, authorities scoured the area overnight in search of three men wanted in his slaying. 58

U.S. Report Sees Economic Benefit in Allowing Oil Exports

Lifting the nation’s four-decade ban on oil exports wouldn’t raise gas prices and could help lower them, a government study concludes. 54

Video

Hungarian Police Struggle to Control Migrants

2:02

The Iran Nuclear Deal Explained

3:34

Kentucky Clerk Defies Supreme Court on Gay Marriage

1:41