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U.S. Added 173,000 Jobs in August

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Die Geschichte der iBooks

AllThingsD

Apple-Mitgründer Steve Jobs war eigentlich gegen einen Eintritt seines Unternehmens in den E-Book-Markt, wegen dem sich der US-Technologiegigant derzeit in New York in einem Kartellprozess verantworten muss. Apples Chef für Internetsoftware und –dienste, Eddy Cue, erklärte während der Anhörung, dass Jobs die Idee eines digitalen Buchgeschäfts im Herbst 2009 zunächst abgelehnt habe, als Cue ihn darauf ansprach.

„Er hatte kein Interesse“, erinnert sich Cue. „Steve war nie der Meinung, dass der Mac oder das iPhone die richtigen Geräte zum Lesen sind. Beim Telefon war der Bildschirm kleiner und beim Mac hatte man die Tastatur und das Gerät. Es fühlte sich nicht wie ein Buch an.“

Aber als der Start des iPads immer näher kam, wandte sich Cue noch einmal mit seiner Idee an Jobs. Und der ließ sich umstimmen.

„…Als ich zum ersten Mal die Gelegenheit bekam, ein iPad in die Hand zu nehmen, war ich sofort überzeugt, dass wir daraus den besten E-Reader bauen könnten, der je auf den Markt gekommen ist“, sagte Cue. „Also bin ich zu Steve gegangen und habe ihm erklärt, warum ich der Meinung war, dass [das iPad] ein großartiges Gerät für E-Books sein würde. …nach einigen Diskussionen kam er auf mich zurück und sagte, ‚weißt du was, ich glaube du hast recht‘. Dann kam er mit jeder Menge Ideen, was er alles damit machen wollte und wie es noch besser als Lesegerät mit Einkaufsmöglichkeit wäre.“

Das war der „gute Teil“, berichtete Cue. Daraufhin wandte man sich bei Apple an die Verlage und führte Verhandlungen über den Verkauf von Buchtiteln. Aber es gab auch den „schlechten Teil“: Der Zeitpunkt.

„Das war im November“, sagte Cue. „Wir wollten das iPad im Januar herausbringen. Also sagte Steve: ‚Du kannst das machen. Aber du musst bis Januar fertig sein. …Ich möchte es auf der Bühne präsentieren können‘. Das war also die Herausforderung, der ich mich gegenüber sah“, berichtete Cue.

Cue nahm die Herausforderung an. Nicht nur für sich selbst und für das Unternehmen, dem sich dadurch neue Einnahmequellen eröffneten. Sondern auch für Jobs, mit dessen Gesundheit es damals schon deutlich bergab ging.

„Steve stand kurz vor dem Ende seines Lebens, als wir das iPad vorstellten. Und er war sehr stolz auf das Gerät“, sagte Cue. „Er hat hart daran gearbeitet. Ich war der Meinung, dass iBooks ein wichtiges Feature des fertigen Produkts sein würde. Die Menschen würden es lieben. Unsere Kunden würden uns das iPad und iBooks aus den Händen reißen. Ich wollte alles rechtzeitig zur Präsentation fertig haben. Denn für Steve war es wirklich wichtig. …Ich mag es, wenn die Arbeit fertig wird. Und ich bin stolz darauf, erfolgreich zu sein. Aber das war für mich besonders wichtig.“

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  • Apps, Crowdfunding, Cloud Computing – neue Technologien werfen die Regeln der Weltwirtschaft um. WSJ Tech erklärt technologische Trends, stellt interessante Entwicklungen vor und analysiert die wichtigsten Trends der IT-Wirtschaft.

    Die Autoren:

    Stephan DörnerStephan Dörner
    Jörgen CamrathJörgen Camrath
The Wall Street Journal & Breaking News, Business, Financial and Economic News, World News and Video
Search

U.S. Added 173,000 Jobs in August

U.S. employment growth slowed in August, but the unemployment rate fell more than expected due to a smaller labor force. 83

Migrant Chaos Grows in Hungary

Police used tear gas on migrants throwing stones at a refugee camp and hundreds began walking along a highway trying to reach Austria from Budapest, as Hungary appeared increasingly overwhelmed in its efforts to keep a firm grip on the migrant crisis.

Refugees Find a Mostly Smooth Welcome in Germany

Refugees meet a well-oiled system that gets them off the street and into emergency shelters fast, but some say it is already under strain and is struggling to offer newcomers long-term prospects.

The American Veterans Who Fight ISIS

A former Army Ranger and a decorated Marine are among U.S. veterans volunteering to join Kurdish fighters against Islamic State in Syria.

Chinese Navy Ships Passed Through U.S. Waters

The Pentagon said that five Chinese navy ships operating off Alaska entered U.S. territorial waters, but they complied with international law. 146

Inside Israel’s Bid to Derail Iran Pact

Israeli Prime Minister Netanyahu has undertaken a high-stakes campaign to persuade Congress to scuttle the Iran nuclear agreement, leaving the White House infuriated and many Democrats resentful. 396

G-20 Seeks Reassurances that China Plans to Calm Markets

Global finance leaders meeting in Turkey are seeking reassurances from Chinese officials on Beijing’s capacity to calm turbulent markets and prevent a collapse in the world’s second-largest economy.

Putin Pitches for Foreign Investment in Russia’s Far East

Russian President Vladimir Putin has made a pitch for greater investment in his country’s resource-rich Far East region, despite a slowdown in the Chinese economy that has shaken global markets.

Saudi King’s Visit a Chance to Invigorate U.S. Alliance

King Salman of Saudi Arabia arrives Friday for his first White House visit at a pivotal time, when the two allies are trying to maintain their lukewarm agreement on the Iran nuclear deal while striving for new commitments.

U.A.E. Loses 22 Military Personnel

The United Arab Emirates has lost 22 military personnel since it joined a Saudi Arabia-led coalition to defeat Iran-backed rebels in Yemen, military officials said.

U.S. Will Help Military, Diplomatic Families Leave Turkey

The U.S. has offered to help relatives of American military and diplomatic personnel stationed at Incirlik Air Base and a nearby consulate to leave Turkey, a cautionary move following the start of military operations directed against Islamic State.

Analysis

Daimler, Renault Reboot Tiny Car

Daimler is taking another crack at the U.S. market for ultra-compacts with a retooled version of its ForTwo Smart car built through a collaboration that could become a benchmark for other auto makers. 57

E-Book Sales Weaken Amid Higher Prices

E-book revenue is falling, and some people in the publishing industry say it is partly because of the higher prices that have resulted from new contracts negotiated with Amazon. 76

BASF, Gazprom Renew Abandoned Asset-Swap Plan

Germany’s BASF and Russia’s Gazprom will complete an asset-swap deal signed in December 2013 but called off late last year amid mounting political tensions between Russia and the West.

Volkswagen CFO Nominated as Board Chairman

The largest shareholder of Europe’s biggest auto maker nominated the company’s finance chief to become the next chairman of the VW supervisory board.

Sports

Andy Murray’s Shoes Take Center Stage

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Technology

UBS Building Virtual Coin For Mainstream Banking

Swiss bank UBS is working on a prototype virtual currency that it hopes will be used by banks and financial institutions as a basis to settle mainstream financial markets transactions.

China’s Smartphone Sector Set for Shakeout, Huawei Says

Huawei’s sales of smartphones and other consumer products are holding up in China despite slowing economic growth, with global revenue from the Chinese telecom-equipment maker’s retail business set to grow 30% next year to more than $20 billion.

Fashion

How Fashion Experts Shop the High Street

Despite the crowds, the lines and the overpacked rails, there are real gems to be found in mainstream stores—you just need to know how to find them.

Theater

Michael Grandage: A Director’s DNA

With ‘Photograph 51’ at London’s Noël Coward Theatre, the acclaimed director coaxes Nicole Kidman back onstage for an exploration of the passion and poetry of science.

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You’re relocating to the Center of the Universe, a.k.a. the Capital of the World, a.k.a. the City That Never Sleeps. So what do you do to embrace New York?

Adventure & Travel

Not Far From Prague, a Czech Village Worth Rhapsodizing About

The frozen-in-time town of Český Krumlov has scenery and history—and beer—that keeps travelers coming back.

Video

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1:59

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0:58

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